Having a plan before you build a website can save you time and money. Long term success is the absolute goal of every online business.
As important as it is, Search Engine Optimisation is not the only way to drive business to your site - and nor should it be.
Getting metaphorical for a minute - imagine the Web as a town, and SEO as a real estate agent selling you a plot for your shop. If you have a small budget, he might get you a store in a backstreet on the outskirts of town, for a lot more, you could have a shop front on the High Street.
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it’s accountable, it’s relatively predictable and efficient, and it can be tested and refined to maximize results.
For those just entering the arena of marketing, and for some seasoned professionals who are stuck in a rut or have been cornered by their corporate circumstances, sometimes it’s best to return to basics to boost response, for the keys to success are often there in plain sight.
Affiliate Marketing is glamorous, isn’t it? It has made some people filthy, stinking rich while it’s made other people poorer than they could have ever imagined.
The reasons for one person’s success and another person’s failure are hard to pinpoint, but in most cases, a successful affiliate campaign has one distinct advantage over an unsuccessful one. Namely, that person chose a good product to market.
If you have your own ezine, you could make money by selling advertising in it.
How much should you charge for ads?
A good idea would be to look at other people’s ezines on similar topics and see how much they charge. You’ll probably find that most charge based on a combination of the number of subscribers, and the size and positioning of the ad.
Generally large multi-line ads near the top of ezines are the most expensive, and shorter classified ads (often 1 or 2 lines) are much cheaper. Additionally, some ezine publishers also sell Solo Ads, usually for a premium price, where subscribers are sent a special issue consisting entirely of a single large ad.
RSS stands for Really Simple Syndication. A good use for RSS is to promote your website, you can explain to people the details of your site and good reasons why they should visit. If you write articles, then a RSS feed can be used to promote your articles and draw visitors to your site.
To make an RSS feed, you could use a program like feededit, this is a free utility that you can download from www.feededit.com, it is simple to use and has it’s own help section. Alternatively, you could use the code shown below. Replace the ‘your title’, ‘your url’ etc with your own details. Replace ‘(’ with ‘<'
Search Engine Optimization (SEO) can be a great, cost-effective way to ensure that the maximum number of visitors reach your website. Unfortunately, if SEO is done badly, it can have serious negative consequences.
I’ve seen the effects of a poorly managed SEO strategy and they can be very bleak. If SEO is done badly then it can lead to penalties, including getting your website completely excluded from the search engine listings - here are 5 of the most common mistakes:
How many times have you heard building a huge list is where the money is. Thats true but the hard part is actually building the list. What I’m going to do (Cuz I’m a nice guy) is show you step by step on how I build lists fast and efficiently.
Step 1.
First thing you need to get an autoresponder. If you don’t know what an autoresponder is, its a script that allows you to organize and manage email leads. I use the third party service aweber. I have found them to be the best as far as service and features. If you do a google search for “Autoresponders” you can shop around and see which one fits you and your budget best.
All successful internet marketers agree that articles’ marketing is one of the most effective method to drive a steady flow of visitors to your site. Not only that but it is a free advertising method. We all know that. Even new kids on internet marketing are praising this wonderful strategy.
The question is; do you have a plan or an article marketing strategy in place? Do you have resources on your disposal to effectively run your article marketing? It certainly easy saying than done if you don’t have a strategy in place.
There is no such thing as 100% response to email marketing – even if you were giving your merchandise away (with free shipping).
You have to understand that not even your most loyal customers are going to fully review every email-marketing item you send.
Those that do read the email from your business may not be at a place where they need your product or service at the tie you send it.
So what is the point in continuing to send email marketing items if there is only a relatively small chance of response?
Deal of the day
