Link popularity means how many websites or pages are providing link to you. Link popularity is measured keeping both the quantity and quality of sites that link to your site. You can improve the rank of your website by increasing the number of high quality sites linking to your website. High quality websites are those sites whose page rank is higher than your own site.
As important as it is, Search Engine Optimisation is not the only way to drive business to your site - and nor should it be.
Getting metaphorical for a minute - imagine the Web as a town, and SEO as a real estate agent selling you a plot for your shop. If you have a small budget, he might get you a store in a backstreet on the outskirts of town, for a lot more, you could have a shop front on the High Street.
Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting are just a dressed up version of reciprocal links without the reciprocation. Note here that I said, many forms. I don’t mean all link baiting, but I would guess a bigger slice of the link baiting pie holds no more value than the old fashioned reciprocal link schemes.
A brief history of reciprocal linking
There are some facts that have to be kept in mind before you take a final decision to choose a SEO company or professional. If some company says that you will be ranked at the top position then it is not possible. As for getting ranked on the search engines it will take around four weeks and if someone gives you assurance less than four weeks then he is just fooling you. To achieve quicker and efficient results the websites that are already bear ranking should be regularly revised and updated.
Aside from having relevant keywords on your site to optimize it for the search engine, link building is also important. It is another way of having the search engine spiders index your site and have it ranked on top. So that you would be able to promote your site effectively, you need to get these links to your site.
Here are some of the search engine marketing tips to get quality links.
1. Have your link included in web directories. There are a lot of web site directories that you can submit your URL. You have the option to submit it in free directories or those that charge a certain amount.
Since you would like to sell your product or services to the maximum potential customers, securing a high ranking for your website is very essential to increase traffic and visibility. Certain linking strategies are followed for securing high-ranking on search engines. Getting it wrong on linking strategy might prove costly to your business.
When we talk of linking, we are generally referring to reciprocal linking and one way linking. Reciprocal linking involves linking Site A to Site B and Site B linking back to Site A. One way linking on the other hand simply involves Site A linking to Site B. Both strategies will help your site move up the ranking ladder; since ‘the number of links to your website’ is one of the most important parameters that search engines consider for ranking websites.
Search engines are placing a high value on Link Popularity. Link Popularity is defined as the total number of quality inbound links. To gain Link Popularity, websites should engage in Link Building campaigns. No, Link Building is not where two unrelated businesses exchange links or do reciprocal linking, nor is it the creation of web pages where each page is linked to the other - also known as a Link Farm.
Getting backlinks was a fairly simple process. Find every directory site, submit your URL, sit back and watch your rankings move up. Not so today. You shouldn’t write off directories because they’ve been abused in the past. You just need to be more selective and willing to do a little extra work.
While the creation and subsequent presence of effective links within your website is a crucial factor in ensuring that your website is well optimized for search engines, it is still only one factor and you should take the time to explore other means by which you can achieve a successful search engine optimization (SEO) campaign.
This article will be focusing primarily on Link development but you would do well to be aware of the other factors of successful SEO such as the Text component, which involves the use of various words and phrases that your target audience will most likely types into search queries and the Popularity component which has to do with the number and quality of links pointing to a Web site.
To the search engines, a website’s credibility is measured in terms of its perceived importance by other websites. And other websites consider a site to be important by linking to it. Acquiring those inbound links, or votes for credibility, are vital to achieving prominent positions on the search engine results pages.
But this is very much a case of quality over quantity. One-way links from reputable, relevant sites carry real value. High volumes of links from dubious or irrelevant sites will not enhance your site’s credibility. They might actually harm it.
Here are 5 factors that will enhance link quality:
