The #1 reason why most internet businesses fail is because most internet business owners don’t realize the importance of building a good relationship with their prospects. Most marketers have the intention of selling to their list and creating a residual income the start, and that’s a very good thing. However, they forget about the one thing that will lead to their desired residual income – a positive customer/subscriber relationship.
It’s very possible to rake in thousands of dollars per month from your list alone, but you must change your mindset first. When building a list of prospects who may be interested in buying what you have to offer, your focus must be on creating a positive experience for each person on your mailing list. That’s the main ingredient to list-building. Without that main ingredient, you might as well cancel your autoresponder account and try to convert your traffic into buyers from your sales letter alone. It’s better to not even use an autoresponder service at all, than to use it without the intention of building a good relationship with your subscribers.
The building of a good relationship and providing your subscribers with a good reason to remain subscribed to your list should come before trying to sell to them. Offer them a top-quality freebie and some valuable information to their inboxes for a couple of weeks before you hop right into trying to get them to buy. Sure, it takes a little while longer for you to see results (i.e. profits), but it’s well worth the wait, as it can provide a bigger conversion rate from “subscriber” to “proven buyer” when the time comes to actually sell to your list.
When your subscribers eventually do buy a front-end product from you, there are ways that you can maximize their customer experience and ensure that you’re providing maximum customer satisfaction. Firstly, make sure that your front-end product is of the highest quality possible. You don’t want a bunch of refund requests cluttering up your inbox. Secondly, in order to further minimize the chances of there being any refunds, add additional bonuses that are related to the front-end product that you are selling – make these bonuses as good as the main product. From here, give them a while to experience and enjoy your high-quality products. Naturally, you can continue to stay in contact with your list by sending them valuable information to their inboxes each week. And thirdly, after a couple of weeks, follow up with an unadvertised bonus. Provide them with something else of high value that wasn’t even mentioned in the sales letter. It’ll be a nice little surprise for them and this will create even more positive feelings which will be strengthening the relationship you hold with your list members.
If you’ve ever had a fear of one of your products being refunded, follow the above steps and you’re guaranteed to minimize the risk of any refunds ever happening. Now that you know how to build a strong relationship with a list, get out there and do it, with the tips you’ve just learned in this article, there’s no way you’ll fail at massively profiting from your list.
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Tags: Autoresponders, Email Marketing, ezines, newsletters, software
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