What a concept—do less work and have more products. That’s what you get when you repurpose or repackage. Make everything you do count more than once.
The dictionary definition for repurpose is to use or convert for use in another format or product as in repurposed the book
I like to use the definition: Make everything you do count more than once. This is a phrase I’ve been using for years.
So, if you’ve already written a book and you’re wondering where to get your next product or article, extract something from that book for your article. Or record the book and combine the audio and the transcript for a new product. Or turn the book into a home study course.
If you have to write a report for work, repurpose and publish it as a magazine article. Get your teleseminars transcribed and package them together as an audio and a transcript. Put more than one teleseminar together and have a book.
If you write a White Paper for your business or company, turn it into a brochure or a Special Report, or a magazine article.
If you write a magazine article, that can become your next speech. Why put more work into something when you don’t have to because you’ve already done it, even though it was for another purpose.
You can put different products together and repackage them to make another product, or just to make it a more attractive package. For example, if you have an audio, that’s worth X$. If you get the audio transcribed and package the two together, that’s worth XX$. You could combine that with something else, perhaps some consultation services, and now it becomes XXX$.
Many marketers will take two different products that they sell separately, but which together complement each other, and turn them into a more attractive package by repackaging them together and charging less than if you bought the two packages separately.
My goodness. All of a sudden you have umpteen different products and you haven’t had to create anything new. These are products you already have and you repackage or repurpose them to make them count more than once and to be more attractive.
Having a transcript of your audio products plays a big part in being able to repurpose and repackage your products. At Great Transcriptions we transcribe your audio products and return them to you as a Word document to be packaged with your audio and marketed as another product. At Great Transcriptions.com, we help you “Immortalize Your Words.”
Patsy Bellah is the owner of Great Transcriptions where the spoken word becomes the written word. Check us out at http://www.greattranscriptions.com For more information about recording your information products, read “How To Get Your Info-Product to Market With Lightning Speed!” for only $29.95 at http://www.lightningfastinfoproducts.com
Tags: authors, dictate, outsource, outsourcing, re-purpose, record, repackage, repurpose, transcription, writers
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