The age of digital products has arrived and you’re finally ready to jump on board. The notion of turning your expertise into an eBook sounds easy but it is important to remember that any product promotion, whether the product is digital or physical, is still just another business enterprise. If you don’t have the business experience, there is help out there to create a successful launch.
Before you get started, you need to develop the product. Getting started can be the hardest step, but don’t get frustrated with the writing. Organize your thoughts in sections. Start each section with a headline, if nothing else it will help with the organization of your main points. Then write a couple of sentences about each point. Don’t worry about covering everything comprehensively in the first draft, which is more about organizing what you want to say. In your second and final drafts, you want to fully develop each point and create a cohesive narrative. This is when you want to your entire message in the book
Because you are writing about what you know best, developing your product can often be an easier experience than you expect. It’s useful to have someone you trust read your book from start to finish and make suggestions on how you can improve it. You will want to polish your product to its best possible condition to minimize customer returns later. The finished eBook is converted to a pdf so you can sell it to customers.
The next step is to build a plan for distribution. That includes creating a website, writing your sales letter, and creating a cover graphic for your project. Many eBooks are sold on direct response websites; a single webpage that details the product features, testimonials, and bonuses. Your sales letter will be the featured aspect of your direct response website. (You can also create a FAQ page, a demo page, or a login page if those are applicable to your product.) The images you create for your cover graphic can be used on your website to enhance your sales pitch.
You have a choice on who promotes your product, and where you sell it. You can do the promotion yourself by running advertisements and writing a press release, or you can put your product on a marketplace like Clickbank. When you join Clickbank as a publisher, your sales force will be made up of affiliates; others who promote the product for you in exchange for a commission, a percentage of the total sale. The world of affiliate marketing is growing by leaps and bounds, and if you’re brand new, it can be daunting. You can check out UnmasteredAffiliate.com for detailed resources on how to master the affiliate marketplace.
To make organizing your project tasks easier, you might consider investing in a software program that will assist you. Management software can help you track sales, coordinate your relationship with affiliates and clients, and organize a to-do list. If you are concerned about the business side of your eBook launch, a product like Re Writer will be useful to manage your launch, particularly if you intend to develop more than one product at the same time.
As you get started, don’t forget there are a lot of really good resources out on the web that can help you understand the terminology and suggest some ways to grow your sales. Don’t get discouraged if the process seems to take longer than you thought it would. Nobody is going to tell you that launching your own eBook is easy, but there has never been a better time to start developing and promoting your own products than right now.
Get ready to launch your own eBook with Re Writer
Andrew Marx writes weekly at http://unmasteredaffiliate.com about how to successfully unmaster your affiliate techniques in order to be a successful affiliate.
Tags: affiliates, direct response website, ebook, sales letter
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