Search Engine or Directory - Which is the best for you? Getting listed in search engines and directories is important if you want to get traffic. Search directories and search engines are very different means to work on your traffic goal. Both of them were established to let people about your website.
About search engines - Google is by far the most popular, but here are others - Yahoo!, AltaVista, AlltheWeb, and MSN.
About directories - Yahoo! is the most popular, but others are - Open Directory Project (dmoz.org) and Gimpsy. Now, let’s talk about the differences between search engines and directories.
1) Search engines provide free listings, while many directories charge a fee for each submission. Search engines have no charges because they list your site as they see fit, for better or worse, based on their
criteria.
2) Search engines operate with bots while the directories are managed by a staff of real people. This is part of the greatest difference - human editors do the editing of the directories. The search engines are updated on a monthly basis by the bots, also called crawlers or spiders. Bots are programs that locate a page and add information about the website to a database. With directories an editor visits your website to see if it will be included in its listings. If it is included it will be placed in a category of similar websites.
3) Search engines get more use by far than directories. This is because search engines are easy to find and quick to use. You need only type in your search words and hit a button. With directories you must find them, then look through each subject area or many subgroups in that subject area.
4) Directories place websites in groups based on topic. Search engines use very complex methods to organize and rank the websites. Which is better for traffic - search engines or directories? Both have their strengths and weaknesses. Ideally your website gets maximal listings and exposure in both search engines and directories - which gives you the best overall results. Your time is important so here’s a winning strategy. Submit your website to Google, Yahoo! and MSN search engines. Now try to find some high ranked directories in your specialty area. You can find directories of all the directories and see which of the directories are free and if they want a reciprocal link. Focus on getting a few free ones ranked at 4-6. Jayde.com is very good. Now work back and forth on the easiest search engine submissions and free directory submissions.
Arthur Browning
Arthur Browning began his career teaching technical writing in a small midwestern university for 15 years. He later editted and published a national professional journal for some ten years. He is now an investor. His interests include art collecting, web marketing, writing.
Tags: best, directory, engine, free, marketing, search, Traffic, webpage, website
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