Brochures, business cards, sales letters, and company profiles are all helpful in telling potential customers what a business does. And now, there’s a new way to show potential clients how you can help them.

It’s the short, powerful video biography. I call it a “mini-bio,” because it combines the visual impact of video with an extremely short written presentation – two minutes or less.

This feature can be sent to customers via e-mail, or posted on your web site. Either way, it gives viewers a chance to preview your business.

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